With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

Affiliate marketing is the hidden engine driving traffic to almost every major online gambling platform.

How the Affiliate Model Works

If a player clicks the affiliate’s link, registers an account, and deposits money, the affiliate earns a commission.

Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player’s net losses for life.

• Affiliates only get paid on the ‘Net Gaming Revenue,’ meaning the casino deducts the cost of bonuses and licensing taxes first
• If a referred player wins a massive jackpot, it can push the affiliate’s account balance into the negative
• Most programs implement a ‘No Negative Carryover’ policy, wiping the slate clean at the start of every month

The Dark Side of Promoting Gambling

Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.

Responsible affiliates heavily promote safe gambling practices and only partner with strictly regulated, legitimate operators.

Ultimately, it is a complex business that sits in the grey area between marketing genius and ethical compromise.