With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.

The Basics of Affiliate Marketing

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

The Revenue Share Model Explained

If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.

If an affiliate refers a “whale” who loses thousands every month, the affiliate makes a massive, continuous profit.

Understanding CPA Affiliate Deals

For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.