With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.

Defining the Casino Affiliate

Within this content, the affiliate places unique, trackable links that direct the reader to the casino‘s registration page.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

How Affiliates Get Paid

The most common and lucrative payment structure in the industry is the Revenue Share, or “RevShare” model.

The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.

The CPA Payment Structure

Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.