With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

Defining the Casino Affiliate

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.

• Affiliates act as independent marketing partners for casinos
• They use unique tracking links to monitor player registrations
• Casinos provide affiliates with banners, logos, and promotional tools

Understanding Revenue Share (RevShare)

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.

Cost Per Acquisition (CPA) Deals

Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.

This model is preferred by affiliates who need immediate cash flow rather than waiting for long-term player losses.

The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.